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Marketing Leadership and Strategy

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Strategic Accelerator Program

At Virtual Group, we believe in creating a strong foundation for success. That's why we introduce all our new clients to our exclusive Strategic Accelerator Program. This initial phase is designed to seamlessly integrate our expertise with your unique business needs, provide you with an actionable marketing strategy, and allowing you to "Test Drive" a Fractional CMO without a big commitment.



Deep Dive Analysis

We begin with a deep dive into your current marketing assets, campaigns, team dynamics, and goals. This comprehensive audit allows us to understand your business and the challenges it faces in today's competitive landscape.


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Functional Marketing Framework

We develop a detailed marketing plan tailored to your business's needs that aligns with your goals, resources, and timeline. This blueprint is designed to be executed quickly and efficiently, leveraging all available resources.



Strategy Session

A half-day session to walk you through the plan. This collaborative meeting aligns the team on objectives, expectations, and the execution path. An opportunity to ask questions, provide feedback, and ensure that every aspect of the strategy resonates with your vision for the company.



Path Forward

Following our strategy session, you'll have a clear understanding of the next steps. We will have discovered how we work together and can discuss how I can continue to support your business as your Fractional CMO.

The Strategic Accelerator Program is a low-risk, high-reward process designed to build a solid relationship between us and lay the groundwork for executing a successful marketing strategy. With Jonathan Kirkland at the helm, you benefit from expert knowledge, a dedicated approach to understanding your business, and a commitment to leading your team to execute your marketing plan with precision and agility.

Years Of Experience

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Marketing Leadership That Gets Results

Today, effective marketing leadership is essential. As your Fractional CMO, I create a Functional Marketing Framework© that empowers your team with a tangible roadmap for acquiring customers through inbound and outbound marketing methods while using data-driven strategies and advanced tools.

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Strategic Guidance


Cost-Effective Leadership


Custom Solutions for Your Business

In the dynamic landscape of SaaS, achieving success demands more than just innovative ideas—it requires strategic execution and effective resource allocation. Let’s develop a comprehensive strategy that drives results.


Common Questions

A Fractional CMO is an experienced, part-time marketing executive specializing in providing strategic leadership and guidance. Crafting tailored marketing strategies, refining messaging and positioning, establishing efficient workflows for your team, mapping out customer journeys, hiring marketing staff/consultants, and tracking KPIs to ensure marketing efforts driving tangible business results and revenue growth.

If you find yourself spending more time managing your marketing team instead of focusing on CEO responsibilities, if you're unsure about which campaigns to prioritize or lack clarity on your customer journey and campaign KPIs, a Fractional CMO can provide the strategic guidance needed to streamline your marketing efforts and drive better results.

Hiring a Fractional CMO provides access to senior-level marketing expertise on a flexible basis, bringining fresh perspectives and strategic insights to the table, allowing you to scale your marketing efforts without the cost of a full-time hire.

Engagement models can vary depending on the needs of the client. Generally, we work as an Advisor (3-4 hrs week) or Engaged (10 hrs week). The key is to find the model that aligns with your goals, budget, and what stage your business is in.

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Steps to a Successful Relationship



Schedule a 15-30 min call to see if a Fractional CMO is a good fit.

Book our First Call


A longer meeting to deep dive into your needs.

The Right Fit


Identify the time commitment needed from your Fractional CMO.

Full-Stack Attack
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Leadership to execute the marketing plan with your team.

Daily Standups
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The Board and CEO are regularly updated on key metrics and KPI's

Detailed Reporting
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Meet the Team

Jonathan Kirkland

Jonathan Kirkland

Fractional CMO
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Olly Keell

Marketing Technician
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Rye Cunanan

Executive Assistant